If it weren’t for all those doomsday movies in the ‘80’s would we think differently about the future? About progress? About robots? Who knows. But what we do know is we’re heading somewhere new. And the robots will be along for the ride. So, what if the robots are coming and everything will be… fine?
This campaign was created around the belief that there’s hope in technology. Because while we can’t predict the future, we can do one better— we can make it what we want it to be.
A campaign highlighting the huge importance of small businesses that work hard to get you what you need.
The first-ever Cadillac ATS-V was a hugely anticipated launch. Fans had been waiting (and begging) for years for something like it from Cadillac, and it was our privilege to unveil it to the world. So for the launch film, we stayed true to its racing roots and showed off the car doing what it does best.
The Batmobile is nothing short of iconic and its ties to Chevy are historic. So when the latest iteration came out for the LEGO Batman movie, we set out to launch the newest Batmobile as we would any other Chevy vehicle, complete with its own page on chevrolet.com. The campaign garnered tons of press and was recognized by the One Show, AICP Next and D Show.
Some cars become so much more than just cars. This is the story of Bruce and the family who loved him.
Small cars, big fun. Chevy makes some great small cars but at the beginning of 2016 their young target audience was simply unaware of them. Our job was to show this group of buyers how huge small can be, so we created a content hub that celebrates all things small. It all began with a tiny talk show we produced with our friends at Funny or Die and comedian Al Madrigal, then we created a super weird vehicle customizer, a video compatibility quiz, and a mini mixtape. Next, we teamed up with the Judge John Hodgman podcast and staged a concert in a Sonic. By the end of the campaign, brand favorability increased by 48%. That’s pretty huge.
The award-winning U by Kotex "Generation Know" campaign was all about tearing down myths and getting the facts out in the world. As part of the campaign we revamped the U by Kotex website and created social content with the mission of empowering girls and encouraging them to join the movement. The campaign was highly effective, with three Effie awards to prove it.
In addition to the handful of gold Effies won by the integrated campaign, the site was also honored as a Communication Arts Webpick of the Day.
When it comes to SUVs, Chevy’s got you covered. For this broadcast spot, we set out to show you exactly how.
There’s no better way to tell the Silverado story than through the stories of its owners. So for the launch of the new Silverado we enlisted real Chevy truck owners to put the trucks to work—their work.
A few editorial pieces I wrote for lifestyle publication Le Detroit.
A film for the launch of the Cadillac CTS-V. Proof that some cars can speak for themselves.
Cadillac was a major sponsor of the Academy Awards, so we created this fun series as an homage to vintage movie posters. Each image was released on Cadillac's social channels during relevant times throughout the broadcast.
